i think the collection is so cute!! i can't wait to try it, but i definitely think it was a missed opportunity to truly celebrate the culture. i know huda mentioned a giant filipino community in dubai but i was like... where are they in the campaign then
YES. This part. When writing this, I read that Dubai is one of the most prominent destinations for OFWs (overseas Filipino workers), where 450,000 Filipinos make up 21.3% of the overall population!! In a video, Huda said she was inspired by the Filipino community / Filipino members of her team? But it all still feels very surface-level
One of your Pearls here! I have to disagree that it bothers me that Huda is using “Ube” while saying it was inspired by a cake. It a purple yam native to the Philippines and if she’s going to use the word she should’ve given a nod to its origin. It’s more than cake. And to make the “ube” products look mostly pink is wrong too. As a morena, I would walk past those as I can tell they will not jive with my skin tone.
i think the collection is so cute!! i can't wait to try it, but i definitely think it was a missed opportunity to truly celebrate the culture. i know huda mentioned a giant filipino community in dubai but i was like... where are they in the campaign then
YES. This part. When writing this, I read that Dubai is one of the most prominent destinations for OFWs (overseas Filipino workers), where 450,000 Filipinos make up 21.3% of the overall population!! In a video, Huda said she was inspired by the Filipino community / Filipino members of her team? But it all still feels very surface-level
yesss like why was glamzilla's cutout the prominent filipino in attendance at the launch party like please 😭
One of your Pearls here! I have to disagree that it bothers me that Huda is using “Ube” while saying it was inspired by a cake. It a purple yam native to the Philippines and if she’s going to use the word she should’ve given a nod to its origin. It’s more than cake. And to make the “ube” products look mostly pink is wrong too. As a morena, I would walk past those as I can tell they will not jive with my skin tone.
Thanks for sharing what you think! I do wish the launch was handled more thoughtfully and celebrated more of ube's origins too!